Electronic word-of-mouth and information overload in an experiential service industry
- Creator: Furner, Christopher Paul , Zinko, Robert , Zhu, Zhen
- Resource Type: journal article
- Date: 2016
Online word-of-mouth and mobile product reviews: an experimental investigation of the mediating role of mobile self efficacy
- Creator: Furner, Christopher P. , Zinko, Robert A. , Zhu, Zhen , McDowell, William , Dalton, Adam
- Resource Type: conference paper
- Date: 2014